H&M Pop-up parties x Noisey

Posted by - - Events, Photography & Film


Last week we went down to the Old Truman Brewery in East London to check out the new pop-up shop from H&M. Launched to showcase the brand’s latest Divided collection, the pop-up offers a personal shopping experience in the day with complimentary nail bars, workshops and more, and has teamed up with Noisey to put together a series of after dark parties to celebrate.

Noisey DJs provided the soundtrack as we perused the new Divided collection, surround-ed by neon lights, hand photo booths and gumball machines. Like many others we also took full advantage of the free bar with plenty of tasty cocktails, beers and the like. It was a great night but the experience now means that our future shopping trips will never be com-plete without DJs and a fully stocked bar.

H&M’s pop-up is open everyday 11am – 7pm and Noisey is back to host some more Thursday night events with plenty more free drinks and music along with the chance to win £200 to spend in H&M. Tickets for the parties are free but limited so if you want to attend you’ll need to sign up here – noisey.vice.com/en_uk/blog/hm-london-dj-events.

H&M - HYH5

H&M - HYH2